{"id":1291,"date":"2020-11-23T13:04:59","date_gmt":"2020-11-23T13:04:59","guid":{"rendered":"http:\/\/www.ricardofernandes.art.br\/blog\/?p=1291"},"modified":"2020-11-23T13:04:59","modified_gmt":"2020-11-23T13:04:59","slug":"google-ads-ou-facebook-e-instagram-ads","status":"publish","type":"post","link":"http:\/\/www.ricardofernandes.art.br\/blog\/2020\/11\/23\/google-ads-ou-facebook-e-instagram-ads\/","title":{"rendered":"Google Ads ou Facebook e Instagram Ads?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Imagine um grande funil em sua cabe\u00e7a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Separe-o em 3 partes mentalmente: Cima, meio e baixo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A parte de cima vamos chamar de branding e consci\u00eancia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A parte do meio vamos chamar de inbound e conte\u00fado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A parte de baixo ser\u00e1 a tomada de decis\u00e3o.<\/span><\/p>\n<h3><strong>Quando anunciamos algo ou realizamos qualquer a\u00e7\u00e3o dentro das redes sociais, a maior parte de suas impress\u00f5es org\u00e2nicas ou patrocinadas s\u00e3o levadas prioritariamente para a parte mais alta do funil; a parte de cima que \u00e9 destinada para branding e consci\u00eancia.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Isso acontece porque antes do cliente te conhecer, ele precisa ter a consci\u00eancia sobre a solu\u00e7\u00e3o que o seu produto ou servi\u00e7o causa na vida dele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea vende Odontologia, sua etapa mais alta do funil deve ser sobre os benef\u00edcios que a sa\u00fade bucal plena entrega para as pessoas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea vende Im\u00f3veis, voc\u00ea deve mostrar sobre os prazeres que \u00e9 morar em um andar alto ou perto de parques e clubes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea vende Ve\u00edculos, prefira explorar a seguran\u00e7a dos airbags e conforto em viagens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tudo isso acontece na parte mais alta do funil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas a\u00ed que vem o maior gatilho de sucesso ou fracasso de seu marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00f3 fazer redes sociais e conscientiza\u00e7\u00e3o sobre o seu produto, n\u00e3o muda o seu cen\u00e1rio de vendas. Que \u00e9 o que realmente faz sua empresa crescer ou n\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea ficar apegado somente em dancinhas do TikTok e Stories, seu neg\u00f3cio n\u00e3o ir\u00e1 decolar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aceite isso!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comece a anunciar no Google Ads o mais r\u00e1pido que puder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagina comigo:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O seu potencial cliente quer comprar um carro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ent\u00e3o ele digita: \u201cPeugeot 5008 usado 2019\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O que acontece, ele encontra seus v\u00eddeos incr\u00edveis com as dancinhas da rede social ou encontra o seu Site?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ele ir\u00e1 encontrar o seu Site.<\/span><\/p>\n<p><strong>O Google Ads \u00e9 direto ao ponto.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">O cliente procura e encontra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simples assim.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 como se fosse um grande atalho para seu mecanismo de vendas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E a mesma estrat\u00e9gia e racioc\u00ednio acontece para qualquer outro produto ou servi\u00e7o que voc\u00ea deseja promover.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Boa sorte e bons neg\u00f3cios!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ricardo Fernandes, Especialista em Marketing Digital.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine um grande funil em sua cabe\u00e7a. Separe-o em 3 partes mentalmente: Cima, meio e baixo. A parte de cima vamos chamar de branding e consci\u00eancia. A parte do meio vamos chamar de inbound e conte\u00fado. A parte de baixo ser\u00e1 a tomada de decis\u00e3o. Quando anunciamos algo ou realizamos qualquer a\u00e7\u00e3o dentro das redes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1291","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads ou Facebook e Instagram Ads? - Ricardo Fernandes<\/title>\n<meta name=\"description\" content=\"Imagine um grande funil em sua cabe\u00e7a. Separe-o em 3 partes mentalmente: Cima, meio e baixo. 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