{"id":581,"date":"2013-01-08T10:28:09","date_gmt":"2013-01-08T13:28:09","guid":{"rendered":"http:\/\/www.ricardofernandes.art.br\/blog\/?p=581"},"modified":"2013-01-08T10:28:09","modified_gmt":"2013-01-08T13:28:09","slug":"adwords-scripts","status":"publish","type":"post","link":"http:\/\/www.ricardofernandes.art.br\/blog\/2013\/01\/08\/adwords-scripts\/","title":{"rendered":"Adwords Scripts chegou para ficar!"},"content":{"rendered":"<p>Parece que o novo recurso de automatiza\u00e7\u00e3o de scripts do Adwords chegou pra ficar!<\/p>\n<p>\u00c9 impressionante como algumas fun\u00e7\u00f5es podem ser realizadas com tanta rapidez e como a possibilidade de criar novas fun\u00e7\u00f5es permite que voc\u00ea tenha muito mais capacidade de gerenciamento sob seus an\u00fancios.<\/p>\n<p>Abaixo, deixarei uma demonstra\u00e7\u00e3o de um c\u00f3digo que faz uma an\u00e1lise de dados da \u00faltima semana com o objetivo de aumentar o lance de palavras-chave relevantes. Levando em considera\u00e7\u00e3o que o \u00edndice de qualidade deve ser superior a 5 e o CTR acima de 25%.<\/p>\n<p>Para mais informa\u00e7\u00f5es e outros scripts de demonstra\u00e7\u00e3o, acesse <a href=\"https:\/\/developers.google.com\/adwords\/scripts\/\" target=\"_blank\">Google Adwords Scripts<\/a>.<\/p>\n<p>&#8212;&#8212;<br \/>\n<code>function main() {<\/code><\/p>\n<p><code>\/\/ Fun\u00e7\u00e3o do Script:<br \/>\n\/\/ Aumentar lance da Keyword em 10% se ela for Interessante - Considerando que indice de qualidade acima de 5 e CTR acima de 25%.<br \/>\n\/\/ As primeiras linhas do script selecionam as palavras-chave com \u00edndice de qualidade superior a 5 e CTR acima de 25%.<br \/>\n\/\/ As linhas finais aumentam o lance da keyword.<br \/>\n\/\/ Script Ricardo Fernandes www.ricardofernandes.art.br<\/p>\n<p>var keywordsIterator = AdWordsApp.keywords()<br \/>\n.withCondition(\"QualityScore &gt; 5\")<br \/>\n.withCondition(\"Ctr &gt; 0.25\")<br \/>\n.forDateRange(\"LAST_WEEK\")<br \/>\n.get();<\/p>\n<p>while(keywordsIterator.hasNext()) {<br \/>\nvar keyword = keywordsIterator.next();<br \/>\n\/\/ Linha final que aumenta o lance CPC em 10%<br \/>\nkeyword.setMaxCpc(keyword.getMaxCpc() * 1.10);<br \/>\n}<br \/>\n<\/code><\/p>\n<p>}<\/p>\n<p><a href=\"http:\/\/www.ricardofernandes.art.br\/blog\/wp-content\/uploads\/2013\/01\/script1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-583\" title=\"script\" src=\"http:\/\/www.ricardofernandes.art.br\/blog\/wp-content\/uploads\/2013\/01\/script1.jpg\" alt=\"script\" width=\"1124\" height=\"394\" srcset=\"http:\/\/www.ricardofernandes.art.br\/blog\/wp-content\/uploads\/2013\/01\/script1.jpg 1124w, http:\/\/www.ricardofernandes.art.br\/blog\/wp-content\/uploads\/2013\/01\/script1-300x105.jpg 300w, http:\/\/www.ricardofernandes.art.br\/blog\/wp-content\/uploads\/2013\/01\/script1-1024x359.jpg 1024w\" sizes=\"auto, (max-width: 1124px) 100vw, 1124px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parece que o novo recurso de automatiza\u00e7\u00e3o de scripts do Adwords chegou pra ficar! \u00c9 impressionante como algumas fun\u00e7\u00f5es podem ser realizadas com tanta rapidez e como a possibilidade de criar novas fun\u00e7\u00f5es permite que voc\u00ea tenha muito mais capacidade de gerenciamento sob seus an\u00fancios. Abaixo, deixarei uma demonstra\u00e7\u00e3o de um c\u00f3digo que faz uma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,12,16,27],"tags":[42,254],"class_list":["post-581","post","type-post","status-publish","format-standard","hentry","category-adwords","category-artimanhas","category-e-commerce","category-google","category-scripts","tag-adwords-scripts","tag-scripts-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adwords Scripts chegou para ficar! - Ricardo Fernandes<\/title>\n<meta name=\"description\" content=\"Parece que o novo recurso de automatiza\u00e7\u00e3o de scripts do Adwords chegou pra ficar! \u00c9 impressionante como algumas fun\u00e7\u00f5es podem ser realizadas com tanta - Ricardo Fernandes - Marketing Growth Hacker - adwords scripts, scripts adwords\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.ricardofernandes.art.br\/blog\/2013\/01\/08\/adwords-scripts\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Scripts chegou para ficar! 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